Establishing Business in Europe - A Dark Space? September 20, 2012

'A dark space'- This is how a US executive once described his first solo attempt of doing business in Europe. Can you relate? Then come and join us to get valuable insight on the potential and challenges of entering the European market.

In this interactive session the following topics will be discussed:
- How and where to get started when planning to enter the European market? We take a look at a variety of scenarios and the different approaches: identify a country in Europe where to start and what organizational structure to use
- In what way are organizations in Europe different? Organizational structure: Rep. office, branch, or subsidiary
- How to set up a subsidiary in Europe? Recruiting, registration, compliance, service and structure
- How can you find different sales strategies and sales channels to optimize your individual structure?
- Looking at business administration services: customer care and sales support
- A US company executive shares some first-hand experience

Panel:
Joachim Buchau, Partner optegra:hhkl, Cologne, Germany
Beate Venneboerger, Managing Partner optegra:hhkl, Cologne, Germany
Scott Bennion, Co-Founder Versal Group, San Francisco

Agenda:
6:00 - 7:00 pm Registration and Networking Reception
7:00 - 8:30 pm Program
8:30 - 9:00 pm Networking

Complimentary appetizers, beer, wine and soft drinks will be served.

Presented by:
optegra:hhkl

Official Website: http://www.gaba-network.org