In this dynamic market sector where results are expected within the hour and boundaries are endlessly extended, how does research provide real benefits? Products, ideas and technology seem to undergo a revolution every 6 months with better, faster and more advanced techniques and usage flooding the market place. Where do consumers’ needs come into the mix and how can these needs be defined in a world without boundaries?
Programme Committee
Dominic Fried-Booth (Chairperson)
NOKIA Mobile Phones, UK
James Fergusson
TNS, Australia
Paloma Goytre
Amena, Spain
Scott Lee
KTF, Korea
Marcus Pritchard
ACNielsen International Research, USA
Heidi Weinert
Siemens, Germany
Official Website: http://www.esomar.org/web/show/id=66522
Added by researchtalk on October 15, 2006