Esomar Innovate 2008 June 16, 2008

In today’s competitive battlefield, innovation is no longer an option…

Brands, organisations, categories, individuals, everyone is looking for the next best thing. Innovation is on top of the agenda for Brand Managers and Product Managers. There is a constant pressure to innovate (not just through new products but also through new brands, new positionings, new target groups, new packaging, etc.)

Innovation is BIG, innovation is HOT, but innovation as a concept is at the risk of becoming something that means 1000 different things to as many different people. In this conference we want to go back to the heart of the matter and explore innovation from 2 perspectives:
Research as a powerful driver of innovation for client companies
Innovative developments in the market research industry

Official Website: http://www.esomar.org/index.php/overview-20.html