Entrepreneur India 2012 May 17, 2012

Entrepreneur India 2012

Business in India is today working in a post-scarcity economy. Customers have an abundance of choice.

In this context entrepreneurs who like to play it safe will actually be taking up the risky option. Simple

control of products or distribution will no longer guarantee a premium and a profit. The level of play has

increased and so enterprise owners now need to acquire higher order entrepreneurial vision and ability

to stay in the game. Creativity, everyday innovation and focus on enhancing customer experience are

what will keep them ahead of the pack.

Traditionally Indian entrepreneurs were used to thinking small and growing in small increments. This was

the legacy of the closed economy. Today we are in the midst of a climate of rapid innovation that is

powering substantial and lasting benefits to business owners and the economy at large.

A new breed of Indian entrepreneur has emerged that is looking beyond, thinking big and is exuding the

confidence and courage required to head a global enterprise. China has won the position of the factory

of the world but the Indian entrepreneur can emerge better educated, better informed and better

equipped to seize commercial opportunities.

The new Indian entrepreneur is focusing on two elements of the game – care for customer experience

and constant innovation. They are bridging the distance between innovative discoveries and consumer

wish fulfillment. They have finally shed the bad Indian habit of creating over-managed and under-led

enterprises and have begun investing in people, process and partnerships.

Entrepreneur India 2012 is designed as forum to host the forward thinking required by business owners

who are keen to create transformative growth. One needs a diverse context, a variety of material and a

heterogeneous group that can engage without ego. Our community needs a great learning context and

a space to create business opportunities both at an individual and at a corporate level. I invite you to be a

part of Entrepreneur India 2012, as we put our collective wisdom together to create a new leading India

The Biggest Show

on Entrepreneurship

is back!

Official Website: http://event.ayojak.com/event/entrepreneur-india-2012