Enhancing Facebook Fan Pages Workshop (Intermediate) October 7, 2010

Hands-on workshop shows small businesses how to enhance "Fan" pages (Part 3 of Unlock the Marketing Potential of Your Facebook® Fan Page series)

Now that you have a Facebook fan page and have developed a following, it's time to tap into some of Facebook's more advanced features to make it even more exciting and engaging for visitors. We’ll use a combination of lecture and hands-on, so bring your laptop and be prepared to work to make your page more effective.

* Understand the promotional value of landing pages
* We'll discuss the various tools and options for building landing pages and what they should contain
* We'll explain what FBML is and how to use it to create custom pages
* Learn about RSS and other ways to bring in content to share with your audience
* See how third party applications work and which ones make sense for small business

By the time you leave, you’ll have a Fan page designed to increase audience interaction and engagement.