Employer Brand Activation Conference 2011 October 18, 2011

Strategies, Experience and Tools for Creating Competitive Advantage through an Engaging and Magnetic Employer Brand

Liquid Learning is delighted to present the Employer Brand Activation Conference 2011. The event provides an exceptional platform for professional development, learning, exchanging information and networking for professionals working in human resources, marketing and organisational development.

EXPLORE;
• Gaining the Most from your Investment in your Employee Value Proposition
• Identifying and Illuminating What Makes your Organisation Stand Out
• Leveraging Brand, Values and Innovative New Channels to Attract, Engage and Retain Staff
• Enable an Integrated Model of Engagement as a Source of Competitive Advantage

Employer brand has become increasingly important in a highly competitive labour market where the demand to attract and retain skilled labour is crucial to the survival of a business. Employer brand is more than a marketing concept – it also has to help build and maintain the employer-employee relationship and is therefore an important communication strategy. The employer brand is composed of the tangible elements of rewards and benefits as well as intangibles such as values, culture, identity and management style.
The Employer Brand Activation Conference 2011 will explore the full cycle of the employer brand activation process, from identification and definition of brand values, to leveraging it as a marketing tool to strategically attract talent, and also as a retention mechanism to retain existing high-performing talent.

The event will be delivered in an interactive way, with a focus on ‘how to’ as opposed to general descriptions of ‘what’ and ‘why’. By working with experts and your peers across industries, participants will gain a better practical understanding of how to foster an employer brand that leads to improved business results that can be quantified in terms of bottom-line impact.

WHO WILL ATTEND
Managers, directors and specialists from the Corporate and Public Sectors, including:
• Employer Branding
• Employee Engagement
• Talent Acquisition / Sourcing / Onboarding
• Recruitment and Retention
• Cultural Change
• Organisation Development / Effectiveness
• People and Culture / HR
• Internal Communication
• Marketing / Corporate Affairs

Click here to view the brochure; http://bit.ly/kOonAL

Official Website: http://bit.ly/kOonAL