Emotive Experience Informs Web Design November 19, 2007

The second in the Design Management series for BMA Design Round Table sessions features Heidi Jackman, Director of Web at Intuit Inc. Heidi will speak primarily about the importance of focusing on the emotive user experiences of the customer to inform web design. Discussing how managing the end-to-end customer experience is not an isolated effort, Jackman will consider measurement systems and illustrate through vivid examples how designing for delight creates promoters for the company, who become the richest assets on its balance sheet. She will also address methodologies for identifying and catering to the needs of individuals that run the business through mass customization and smart personalization. Please join us for this informative and practical discussion.

Heidi Jackman is Director of Web at Intuit, accounting software makers of Quicken, TurboTax and QuickBooks. Jackman is one of the early pioneers of online software delivery and at Intuit, she established a unique and winning role in for the web in the channel ecosystem. With a background of independent consulting on usability and marketing in the internet, Jackman was previously VP of Product Management at Career Central, an online recruiting services company where Jackman launched 5 unique services in 18 months.

Free to BMA members, $15 for non-members, plus food cost.

Official Website: http://norcalbma.org