Effective Product Marketing and Management May 7, 2013

Discover new avenues with the Effective Product Marketing and Management program. Gain a competitive advantage and learn how to add “marketing muscle” to your product plans and improve the profitability of your products and services.

With consumers being bombarded by choices, it is essential to tailor your products and services to their specific needs.
In this two-day program, you will explore topics such as:
• The product management model
• Common pitfalls of product management
• The four fundamentals of effective product management
• Ensuring product/market fit
• Developing product plans that work
• Using marketing research
• Implementing the product plan

Upcoming offerings:
May 7 - May 8, 2013
Tuesday and Wednesday, Full Days

There are no prerequisites to enroll in this non-degree program. Pre-readings and resources are made available to all participants prior to the first module to maximize the learning experience.

Please visit the University of St. Thomas Effective Product Marketing and Management website for more information or copy and paste the following URL: http://exed.stthomas.edu/ProductMarketingManagementMN.

Official Website: http://exed.stthomas.edu/ProductMarketingManagementMN