Effective Press Release March 7, 2010

Unique Takeaway: Get Professional Feedback and Critique
Following the workshop, participants have the opportunity to write a press release and have it critiqued by e-mail by our
course presenter.

Your company is launching a new line of product, a new sector of service or is venturing into a new partnership. Ensuring the publication of these latest updates in your target market trade publications, journals, magazines or newspapers will significantly reach your clients or potential customers. You are tasked to realize the success of the press release process. How can you reach these editors with your news when they are consistently bombarded by press releases? How can you deliver the right information to the press to help ensure your news is covered? And how best to write your press release articles as well as what are the pictures and other details to be included?

This 1-day workshop is specifically-designed to prepare, guide and equip those who are holding positions in public relations, corporate communications as well as any professionals involved in managing press releases and the media for their respective companies effectively.

Expert Biography: Kousala B.S.’s years of employment with international broadcasting giant, Cable News Network (CNN) as well as with local print media pioneer The Star Publications, has given her an in-depth understanding and knowledge on the processes of which the media industry actually operates within. Her vast experience in the broadcasting and print media has brought tremendous personal achievements for her to the extent that she is currently working on the draft of a book that touches on the Media Industry. At present, besides her position as a freelance journalist with a major newspaper, magazines and journals, Kousala is also actively involved in freelance editing and proof-reading for the above, as well as providing consultation and advisory works concerning public relation matters involving interaction with the media industry. She has successfully assisted behind-the-scene in major press conferences, product launches as well as fund-raising and media awareness activities.

Testimonials from clients who have worked together with Kousala:

“Kousala has done a good job for us on the above subject! Thank you!”
- Principal, KDU College

“Great training! Fully recommended to anyone interested to improve
their handling and relationship with the press and journalist!”
- Chairman, GLOBAL Tobacco

“Kousala has done a tremendous job. A well‐managed press release
certainly improves our sales in a big way! Two thumbs up!”
- Managing Director, Ivory Properties Group

For further information and brochure, kindly contact Angie at +603-21175310 or email to info@practicum.com.my