Effective and Ethical PR October 15, 2008

Most of us are aware of the power and value of PR, but less of us probably understand how it actually works and how we create it effectively.

Have you ever asked yourself:
• What is newsworthy?
• How do we communicate our messages to journalists?
• How do we write something about our business that doesn't just look like a sales pitch?!

If you have and you'd like to know the answers and more, come along to our October training event to learn more about the following topics:
• PR vs. advertising
• What is news?
• Planning a PR campaign
• The stages in developing a newsworthy story
• Writing a press release
• How to contact a journalist
• The 10 golden rules of ethical PR

This session will be hosted by Tor Goldfield, Account Director at Blue Rocket PR and will include a useful interactive session and a chance to meet a national freelance journalist with the usual Q&A to finish off.

Tor joined Blue Rocket in March 2008 and has eight years' PR agency experience. She has worked with clients of all sizes; from small start-ups to multi-million pound operations and encompassing privately-owned, public sector, third sector and educational organisations. Her understanding of journalists' needs - combined with the ability to spot and develop a story - have resulted in a reputation for getting the job done! This approach has led to many of Tor's campaigns being nominated for, and winning, a number of industry awards.

It's going to be a good one, so book now!

To book call 01273 719097 or email admin@businessinbrighton.org.uk.

Time: 5.45pm
Venue: Jurys Inn, Stroudley Road, Brighton, BN1 4DJ
Cost: Free to members, £15 for guests

Please note that places are limited and events are often over-subscribed therefore booking is essential for all BHCC events. If you make a booking and do not attend you will be invoiced for the advertised amount, unless you give 48 hours notice of cancellation.

Official Website: http://www.businessinbrighton.org.uk