EcoTools® “Choose to Live Beautifully” Campaign May 26, 2011

The EcoTools® “Choose to Live Beautifully” Campaign hits Washington, D.C.

WHAT: This spring, EcoTools is going national on multi-city tour to empower women everywhere to choose a beautiful life, starting with their beauty routine. As a part of the “Choose to Live Beautifully” campaign, EcoTools representatives will be hitting the streets of Washington, D.C. The team will be handing out limited edition EcoTools sample packs to show consumers that they can live beautifully while looking beautiful with confidence! The packs will also contain information about how to engage in the nationwide program, a campaign that gives women the opportunity to make conscious beauty choices. By swapping in their cosmetic supplies, women will receive a coupon for a free EcoTools alternative that is earth friendly and luxurious.

WHO: Open to the Public

LOCATION: The EcoTools “Choose to Live Beautifully” street teams will spend time at the following locations:
Georgetown shopping district
Dupont Circle
Adams Morgan neighborhood
Capitol Hill

Visit www.ChooseToLiveBeautifully.com for a more detailed schedule.

WHEN: Thursday, May 26, 2011
10:00a.m. to 6:00p.m.

ADMISSION: Free

DETAILS: Participants will receive a valuable sample pack containing a limited edition EcoTools product to get their green beauty routine jump started. To trade in an item and receive a coupon for a free EcoTools product [Up to $7.99 value, limit 2 coupons per person], consumers should log onto www.ChooseToLiveBeautifully.com. Examples of items to swap include: cosmetic brushes, body washes and scrubs, body lotions and butters, hand creams, body mists, and bath sponges.

About EcoTools®
Helping women look beautiful and live beautifully is what EcoTools is all about. EcoTools, a brand from Paris Presents Incorporated, is a leader in eco-conscious personal care products. The entire collection of cosmetic brushes and bath + body care products features innovative, natural ingredients and earth-friendly materials. In a continued effort to give back, EcoTools has joined with 1% For The Planet®, an alliance of businesses committed to leveraging their resources to create a healthier planet. Therefore, 1% of EcoTools annual sales will be donated to the organization.