eBig Internet Marketing Series Part II: The Power of Pay-Per-Click March 5, 2008

The Power of Pay-Per-Click - Learn how to effectively promote and advertise your products and services using the tremendous reach and success of popular search engines like Google, Yahoo!, and AOL. This session examines what works in online advertising and reviews several real-world case studies.

Lynne will be speaking on the power of pay-per-click marketing for the small to medium sized business owner. She will cover the basic concepts of using search engines to market a business, the difference between search engine optimization and pay-per-click marketing, how business can target their customers both geographically and through the use of different ads and keyword phrases. Finally she will help the attendees understand how to maximize the effective of their on line efforts while minimizing the expense, thereby increasing the ROI on their marketing and sales.

Bio:
Lynne Ashcraft has held many positions with large and small firms in marketing, sales and operations. Before becoming a WSI franchisee she was the Regional Vice President for a growing fire and safety company. Lynne has been A WSI Certified Internet Consultant since March 2004 and she helps many small and medium sized businesses to improve their sales and marketing efforts using the tools of internet marketing and search engine optimization. Lynne holds a certification from the Search Engine Workshops Training Center.

Members $25, non-members $35; add $10 at door.

Official Website: http://www.ebig.org