East Bay MashEx April 23, 2009

East Bay MashEx, a group of technology start-ups and mid-size companies located in the San Francisco East Bay is pleased to announce that Andy Allbritten will be speaking on Thursday, April 23, 11:30AM-1:00PM, at the PF Changs in Pleasanton, about "How Well Do You Know Your Customers?" Andy will talk about Real Business Intelligence: knowing who your customers are; capturing and managing critical customer data - one source of truth: SFA, CRM or FMS? (and what those acronyms mean); optimizing your business: turning customer data into information to increase revenue, reduce costs and minimize risk; and customer profitability: knowing where to target your limited resources. The event is free, thanks to our sponsor, Smith Barney, and lunch will be served.

More about Andy...

In the fall of 2006, Andy Allbritten founded a consulting practice focused on providing international operational and organizational analysis to executive management of global enterprise software vendors. Mr. Allbritten has provided services that have ranged from global pricing recommendations to analysis of global support, services, sales, IT, and development. He identified for one client over $10m in incremental revenue and cost savings. Mr. Allbritten’s clients have included Hyperion Solutions, iSOFT Group Plc and IBA Health Plc. Engagements have been in the US, UK, the Netherlands, Germany, India, and Australia.

Prior to founding AE Consulting, Mr. Allbritten was most recently Ingres Corporation's Senior Vice President of Worldwide Support and Services. With more than 28 years of international high technology and customer services experience, Mr. Allbritten joined Ingres from Oracle, where he was Group Vice President of Worldwide Support Services Sales & Operations. Before that, he was Managing Director/ Group Vice President of Support Services, Worldwide Sales & Operations at PeopleSoft. In this position, he was responsible for PeopleSoft’s worldwide customer services organization, the global maintenance line of business and tiered services programs that accounted for $1.4B -- half of the company’s annual revenue.

He also held several other leadership positions within PeopleSoft, including Vice President of Worldwide Customer Services, Vice President/CIO of Technical Operations and Vice President of Business Operations for PeopleSoft eCenter (a hosting business), and Director of Corporate Pricing and Licensing. Before that, he spent 17 years at National Semiconductor in various operational management and production control positions. Mr. Allbritten has a bachelor’s degree from Santa Clara University and a master’s in business administration from the Anderson School at UCLA.