Earth Month: Aveeno Brings Pop-Up Forest To Life April 6, 2011

Hundreds of trees will flourish in the middle of New York’s concrete jungle, creating an educational, green oasis and marking the AVEENO Brand’s commitment to raising awareness for healthy living and environmental sustainability. It’s all part of the launch of the AVEENO “Be An Active Natural” program, which encourages people to make small changes in their daily lives that can add up to a big impact on the environment. Visitors to forest will receive free seed cards to plant their own trees.