Drilling Down: A daylong series of discussions exploring the latest developments in online publishing May 4, 2007

Cost: Free for Online News Association. $10 for non members.
RSVP: Limited to 60 participants.

Sign up by emailing michellenicolosi-a-t-seattlepi-d-o-t-com.
Please include your phone number and affiliation, and which of the
sessions below you will attend.

Sponsors: Online News Association, MSNBC.com, Seattle
Post-Intelligencer, Tacoma News Tribune, Society of Professional
Journalists

Schedule:

10 a.m.: Welcome. Snacks, juice, coffee, water

Session 1 -- 10:15-11:15 a.m.
Discussion 1: Photo editing for the Web, slideshows, audio collection,
video storytelling, video compression. Discussion leader Robert Hood,
director of multimedia at MSNBC.com.
Discussion 2: Training and evangelizing for a legacy newsroom.
Discussion leader Mark Briggs, editor of thenewstribune.com.

Session 2 -- 11:30 a.m.-12:30 p.m.
Discussion 1: Ethical dilemmas with sales and advertising. Discussion
leader Tom Brew, deputy editor/distribution, MSNBC.com.
Discussion 2: Social media rules, best practices. Discussion leader
Michelle Nicolosi, assistant managing editor, Seattle P-I.

12:30-1:15 p.m. Pizza lunch from Pagliaccis
Speaker: Mike Davidson, CEO of Newsvine, on civility and social
networking from an entrepreneurial point of view.

Session 3 -- 1:30-2:30 p.m.
Discussion 1: Search engine optimization. Discussion leader pending.
Discussion 2: Experience from two local online-only news/entertainment
sites, what it means for the future of online only news. Discussion
leaders: Chuck Taylor from Crosscut.com, editors Liz and Dana from
www.threeimaginarygirls.com

Session 4 -- 2:45-3:45 p.m.
Discussion 1: How to grow traffic on your site, from a technical and
content viewpoint. Discussion leader Danny DeFreitas, deputy
editor/sections of MSNBC.com.
Discussion 2: How to be a better beat blogger. Discussion leaders Todd
Bishop and Monica Guzman of the Seattle P-I, David Postman of The
Seattle Times.

Session 5 -- 4-5:00 p.m.
Discussion 1: Beyond UGC: How new Web tools allow people to make the
news more relevant to themselves. Discussion leader Will Femia,
community editor/blogger for MSNBC.com.
Discussion 2: What newspapers are doing wrong and how they can do it
right. Discussion leader pending.

Session 6 -- 5-5:30
Free for all. Some of the smartest local online publishing minds are
all in one room. Throw out your burning questions. Maybe someone has an
answer.

6 p.m.
Buckley's for happy hour
Hosted by MSNBC.com

Official Website: http://www.journalists.org/