Dr. Bronner's Magic Soapbox June 29, 2007

New York City - June 29th

Cinema Village– 22 East 12th street. 212-924-3363. Advanced tickets can be bought at the theater or at www.cinemavillage.com.

Showtimes: 1pm, 3pm, 5pm, 7pm.
– Added incentive: Ralph Bronner is coming to NYC to clean you up IN PERSON. Free soap! Friday, June 29th–7PM. Saturday, June 30th –3PM and 7PM.

Dr. Emanuel Bronner was a master soapmaker, self-proclaimed rabbi, and, allegedly, Albert Einstein’s nephew.

In 1947, after escaping from a mental institution, he invented the formula for “Dr. Bronner’s Magic Soap,” a peppermint-infused, all-natural, multi-purpose liquid that can be found today in every American health food store. On each bottle of his soap, he printed an ever-evolving set of teachings he called “The Moral ABC,” designed, in his words, “TO UNITE ALL MANKIND FREE!”

A human story about a socially responsible company, “Dr. Bronner’s Magic Soapbox” documents the complicated family legacy behind the counterculture’s favorite cleaning product — Bronner’s son, 68-year-old Ralph, endured over 15 orphanages and foster homes as a child, but despite difficult memories, is his father’s most ardent fan…

Cost: 10

Official Site: http://www.magicsoapbox.com