Downy® And Macy’s Partner To Bring Magic of “Clean Sheet Week” to Life January 26, 2011

Downy® And Macy’s Partner To Bring Magic of “Clean Sheet Week” to Life

—Consumer Event to Take Place in Macy’s State Street with Live Music, Gifts and More—

WHAT Procter and Gamble’s (NYSE:PG) Downy fabric softener and Macy’s (NYSE:M) have partnered to bring consumers an incomparable bedroom experience by combining the “magic” of Macy’s sheets with the long-lasting freshness benefits of Ultra Downy April Fresh. To help consumers achieve this experience, Downy and Macy’s will encourage them to take the “Clean Sheet Week” Challenge by using Ultra Downy April Fresh on their new sheets from Macy’s and discover the long-lasting fresh result. To encourage this, Macy’s State Street will host an exciting event with live entertainment, giveaways and more. Also, the store will hand out a special, limited-time only Downy gift with purchases of any sheets. The gift-with-purchase will include a sample of Ultra Downy April Fresh and a $1 coupon for a full size bottle of the product, which can be redeemed at any retailer where Downy is sold.

WHERE Macy’s State Street
111 North State Street
Chicago, IL 60602

WHEN January 26, 2011
Activities: 11-3PM
Food: 12-2PM

WHY A National Sleep Foundation 2010 Bedroom Poll, made possible by an educational grant from Downy, inspired the Downy and Macy’s partnership when it revealed numerous insights about the relationship between sleep and sheets with a fresh scent. Downy and Macy’s would like consumers to take the “Clean Sheet Week” Challenge, given the Poll findings that revealed seven out of ten people claim to get a more comfortable night’s rest on sheets with a fresh scent and eight out of ten people wash their sheets after purchasing them.

**For more information, please contact Candice Georgi at candice.georgi@fleishman.com