Don’t Get Caught in the Web: Internet Marketing for Small Businesses May 23, 2007

WIC San Francisco May 2007 Meeting

"Don’t Get Caught in the Web: Internet Marketing for Small Businesses" with Laura Lowell

May 23, 2007
5:30 – 6:15 pm Registration & Networking
6:15- 7:30 pm Presentation

http://www.kintera.org/autogen/home/default.asp?ievent=233151

Mystified by terms such as blogs, RSS, Adwords, PPC, SEO and SEM? Wonder what’s the best email marketing program to attract the right visitors to your site — and keep them there?

Get the whole scoop from Laura Lowell, an expert who directed consumer marketing communications worldwide at HP before starting her own business. Laura will share her experiences starting a small business and outline the "Top 5 Things You Need to Know to Do Business Online." She'll also share tips and tricks, trade secrets, case studies, and a resource guide that will save you money, time, and lots of frustration.

Laura cuts through the clutter and zeroes in on the most appropriate options for small businesses. You will understand what you need, what you don’t, and why. The process works whether you are starting from scratch or adding an online element to an existing business.

SPEAKER BIO
Laura is an expert in integrated marketing strategy, planning and implementation. She launches new products, new businesses, turns around problem brands and helps clients through the process with her practical approach to web marketing. She is a dynamic writer and presenter who enjoys working with new and growing companies and sharing her practical approaches.

Prior to launching Impact Marketing Group, Laura was the Director of Worldwide Consumer Marketing Communications for Hewlett-Packard where she was responsible for planning and implementing marketing campaigns across all HP consumer product lines. She also held key marketing roles in enterprise, small-to-medium business and consumer customer segments as well as in the server, PC and consumer product groups.

As an employee of Intel, Laura served on the start-up team that developed the "Intel Inside" branding program. Her degree in International Relations prepared her for work assignments in Hong Kong and London, after which she received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.

LOCATION
Galleria Park Hotel, 191 Sutter St. (2nd floor), San Francisco, CA 94104. (Near Kearny St., close to Montgomery St. BART station and Sutter/Stockton garage)

COST
Price includes appetizers and non-alcoholic drinks. The hotel offers complimentary wine tasting (5:30 - 6:30 pm) in the lobby. You’re welcome to pick up a glass on your way to the meeting room, or you can purchase a glass at Perry’s on the ground floor.

WIC Members: $25 pre-registration, $30 at the door
Non-WIC Members: $35 pre-registration, $40 at the door
(book by Monday, May 21 at 12:00 noon)

http://www.kintera.org/autogen/home/default.asp?ievent=233151

REGISTER EARLY! Advanced online reservations for this event close on Monday, May 21 at 12 noon!

Official Website: http://www.kintera.org/autogen/home/default.asp?ievent=233151