Distribution U.: A One-Day Crash Course on the New Rules of Marketing & Distribution November 7, 2009

Are you a filmmaker or producer determined to take advantage of new strategies and new technologies to make your career even more successful?

Leading distribution strategist Peter Broderick and cutting-edge journalist and author Scott Kirsner are joining forces to present a first-time-ever, one-time-only crash course on the new rules of marketing and distribution. While we both regularly do presentations and panels far and wide (a places like Sundance, Cannes, Toronto, and Harvard Business School), this is the first time we’ve teamed up to design the course we’ve always wanted to give.

We hope you’ll be part of this in-depth, interactive, and practical event on Saturday, November 7th on the campus of USC. Register by October 18th at noon to take advantage of the early bird discount.

This one-day course will reveal the techniques successful filmmakers are using to:

• Design customized distribution strategies,
• Harness the Internet and social media to launch their projects,
• Reach core audiences directly,
• Maximize revenue from multiple distribution channels,
• Build a fan base to support your future work.

This course is designed for independent filmmakers and artists who intend to get their work seen widely and earn a real living in the digital age.

We’ll use ground-breaking case studies to demystify traditional distribution and illustrate the 10 principles of hybrid distribution. We’ll also spotlight the most effective tools for reaching audiences and increasing sales. This course will mix illustrated presentations, case studies with pioneering guest filmmakers, networking opportunities, current data points about revenues and deals, and a brainstorming session where Peter and Scott will improvise strategies for your projects.

Don’t miss this chance to get up to speed on the very latest distribution and marketing strategies. Discover how to apply these techniques to your projects so you can maximize audience and revenue, and continue doing the work you want to do.

Participants will receive a free paperback copy of the book "Fans, Friends & Followers," as well as an information packet.