Discover the Robust Capabilities of LinkedIn January 27, 2010

Discover the Robust Capabilities of LinkedIn:
Become a LinkedIn Power User

Guest Speaker:
SHEENA GOGNA
Business Development Associate
LinkedIn

We are all on LinkedIn and we have a lot of connections. However, as marketing professionals, do we really use LinkedIn's full capabilities? Do we leverage LinkedIn for market research, for reaching out to customers, for establishing thought leadership and building our personal brands?

Come learn how to leverage LinkedIn's functionality to its fullest. Our presenter from LinkedIn will walk through typical use cases and how LinkedIn can meet your needs to make you more productive and efficient.

Some of the concepts that will be covered include:
o LinkedIn Polls
o Twitter Integrations
o Premium Company Pages
o InApps

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About Our Speaker:
SHEENA GOGNA is a Business Development Associate at LinkedIn where she assesses potential partnerships specifically related to LinkedIn's platform products including APIs, applications, and mobile as well as the online jobs business. Prior to working at LinkedIn, Sheena was a management consultant at Bain and Company in San Francisco and analyzed companies' high-level strategic issues across industries including technology, retail, and private equity. She completed her B.A. in Economics at UC Berkeley. Sheena is very active in her community and is the Chapter Lead for American India Foundation - Bay Area Young Professionals Chapter and she also serves as a youth mentor with City of Dreams.

Official Website: http://norcalbma.org/programs/meetingcurrent_html