Direct-to-Physician Marketing February 1, 2008

AMA Houston - Healthcare Special Interest Group
presents Direct-to-Physician Marketing.

In a healthcare environment that limits the time physicians have to spend with patients, the healthcare marketer is hard pressed to gain an audience with the doctor. This program, sponsored by the AMA Healthcare Special Interest Group, will address the unique challenges of building and maintaining relationships with physicians.
An experienced panel, representing Houston hospitals, providers and the pharmaceutical industry will discuss innovative strategies healthcare marketers can use to build relationships with physicians.
This program is designed for healthcare marketers interested in:

• Understanding the physician as your target audience
• Designing innovative direct-to-physician marketing programs
• Learning to build and maintain effective physician relationships

PANEL
• Bonnie Scholtz - The Methodist Hospital System, Director of Business Development
• Stephanie Cunningham - Menninger Clinic,
Director of Business Development
• Sharon Lore - M.D. Anderson Cancer Center, Program Manager, Physician Relations Education
• Andrea Campbell - Cubist Pharmaceuticals, Pharmaceutical Sales Representative

PANEL MODERATOR
• Joe Fournet - Ideas & MORE

SCHEDULE
7:30-8:00AM Registration, Networking & Continental Breakfast
8:00-8:15AM Announcements & Introduction of Speakers
8:15-9:30AM Panel Discussion
9:30-10:00AM Audience Q&A
10:00-10:30AM Closing Remarks & Networking

WHEN
Friday, February 1, 2008

WHERE
The Health Museum
1515 Hermann Drive
Houston, TX 77004
http://www.thehealthmuseaum.org

*Complimentary parking along the street OR The Health Museum has paid surface parking ($4.00) on the LaBranch side of the building (enter from Hermann Drive side).

REGISTRATION FEES
Advance Registration
AMA Members: $25
Non-Members: $45
Students: $20 (student ID required)
Paying at the Event
AMA Members: $35
Non-Members: $55
Students: $20 (student ID required)

PLEASE NOTE: Walk-ins will NOT be assured seating

REGISTER ONLINE
Register online at: http://www.regonline.com/physicianmarketing by Tuesday, January 29, 2008 at 12:00 Noon. Walk-in registration will be available on site at The Health Museum but will not be guaranteed.

Please keep in mind that no-shows will be billed for this event. Pre-payment accepted by credit card.

For questions on how to register, please email Robin Tooms at rtooms@savagebrands.com
For more information on this event, contact Becca Castillo with Clearpoint Creative at rcastillo@cpcreative.com or 713-779-4626

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