Digital Video Workflow with Adobe CS3 May 3, 2008

New media has changed the landscape of company marketing and the need for having a strong video presence. Entrepreneur and USC creative media teacher, Eric Klassen, profiles video elements and strategies for effective web delivery. You will learn powerful production techniques such as brand related sound design, logo and company color integration, the all important first ten seconds, motion elements, layered timelines, green screen keying, exporting to flash and more. The class uses Adobe’s CS3 video production tools, but the techniques and strategies can be applied using any video production package.
* Who This Course is for

All people interested in leveraging the marketing and promotional power of video.

Course Outline

*
Introduction
Overview of the course
What is video editing?
Refining a Production Idea/Concept
Introduction to the applications
*
The Era of the One-Minute Edit
Online Phenomenon
Business Needs
An Addition to Existing Media
Snack Food Analogy
*
Understanding Online Marketing and Distribution
The Long Tail
Reaching Markets in New Ways
Case Study - The Secret
*
Technical and Creative Issues in Digital Editing
Exporting for monitors
RGB vs. CMYK
Pixel vs. Vector
*
Generating Ideas
Understanding the Subject Matter
Defining the Audience
The shot/image List
Compile Segments
*
Effective Story Telling
Underlying Theme
Object of Desire
Conflict
Struggle
Arc
*
Gathering Media Assets
Copyright Issues
Talent Releases
Existing Media Libraries
Company Libraries
Available Effects
Managing Media
Creating Media in After Effects
Time Constraints
*
Compositing
Alpha
Titles
Nesting
Lower Thirds
Case Study – Afterworld
Creative Layering Demo
*
The Potential of Sound
Voice/Dialogue
Music
Foley
Ambient
Creating Sound Design - Demo
*
Sound Mastering
Fixing Common Sound Problems
Voice Over Fix Demo
*
Keying: After Effects Plugin: Keylight
Masking
Eyedropping Color
Views
Screen Matte
Clip Rollback
Screen Srink
*
Encore DVD Authoring for Flash
Menus
Tracks
Buttons/Links
1st Play
Functional Flash File export
*
Wrapup + Q & A

* Computer Policy:

To keep prices this low, all training is bring-your-own-laptop (we provide power and wireless internet access).
* Refund Policy:

Refunds are permitted prior to 14 days before the event, less a $25 administrative fee. Regrettably, due to venue capacity, we can not permit refunds within 14 days of the event.

Official Website: http://www.richmediainstitute.com/training/digital_workflow_cs3/