Digital Strategy Series: Going Digital in a Downturn December 9, 2008

Panelists to date: Tom Anderson, CEO, Weymouth Design; Jere Doyle, CEO, Perspectiv; Emily Green, CEO, Yankee Group

The outlook for nearly every sector of the economy has been dampened by the waves of banking and energy industry crises that have crashed on shores across the globe. The digital economy is still small relative to other industries and relative to the marketing budgets that point to broadcast and print. As marketers consider their options for 2009, what effects will the economy have on their budgets – and specifically on the digital channel?

Issues we will cover in this session include:

Will experimental marketing concepts like mobile, video and widgets be put on the back burner in favor of well-tested creative concepts? How are you adapting your digital strategy based on your perspective of experimental marketing?

To learn more about this event and the other topics that will be discussesd visit www.mitx.org and register today!

Official Website: http://www.mitx.org/events/1609.cfm