DigiGen Series - Marketing to the Digital Generation January 18, 2009

The Future is Here! Dive Deeper with DigiGen!

The classification of the digital generation is not limited to demographics but rather a lifestyle, a digital one at that, where this group embraces technology for information, communication, interaction and everything else. And reaching them with their vast choice of media can prove to be a challenge for many.

You’ve heard all the hype about what social networking and Web 2.0 is, but how do you really implement it successfully?

Moreover, the current world finance situation forces many marketers to find alternatives to spend their shrinking marketing dollars and what better alternative than going digital! So join us and be in the marketing front line as this time around, we are diving deeper into the various opportunities in reaching the DigiGen and the ways to do it fruitfully. Tap this market now!

DigiGen Singapore 2009 will take place in Singapore, from 19th – 20th January 2009. This 2-day power-packed event will feature presentations made up of case studies and expert knowledge sessions and panel discussions from leading brands and marketing experts.

Key Speakers:
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Ken Lim , Country Manager
HABBO
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Jasmine Lee Sze Inn , CEO
MNC WIRELESS BERHAD
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Raymond Teoh , Assistant Vice President
NEW MEDIA - INTERNET BUSINESS UNIT
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Ian McKee , CEO
VOCANIC
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Senior Representative
YAHOO SOUTH EAST ASIA

Key Topics:
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Uncovering New Layers into Digital Marketing and how it can effectively help your marketing efforts
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What mobile marketing can do to enhance your brand’s communication
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Integration of mainstream and digital media to further increase engagement and ROI
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Effective tools and methods to measure your digital campaign’s ROI accurately
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Uncovering new platforms and strategies of the near future

Official Website: http://www.availcorp.com/english/events_list.php?eventsid=149