DFW UPA presents: In Defense of Eye Candy (Stephen P. Anderson) July 15, 2008

DFW-UPA July Meeting "In Defense of Eye Candy"
Dallas/Ft. Worth Usability Professionals Association http://www.dfw-upa.org/
When: Tuesday July 15 6pm – 8pm (CDT)
Where: Improving Enterprises in Dallas

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Agenda
In Defense of Eye Candy

Join us as speaker Stephen P. Anderson discusses how things like shiny buttons or gradient fades contribute to more usable applications. Stephen will discuss aesthetics, or the science of "how things are known via the senses," and why attention to aesthetics is critical if we truly care about making things work for people.

More details are on the DFW UPA site: http://www.dfw-upa.org/

About this month's speaker – Stephen Anderson is passionate about elegant design and the technological innovations that make desirable experiences possible. He is currently the VP of Design at Viewzi, where he hopes to change how people view search results.

Prior to Viewzi, Stephen grew and led the user experience teams at both Sabre Travel Network and Bright Corner, a small creative and technology services company he co-founded in 2001. There he worked with a variety of businesses to create valuable online and offline customer experiences, with a special focus on custom business applications. Stephen has worked on Web 2.0-style applications with small startups as well as larger usability and information architecture projects for enterprise clients such as Nokia, Frito-Lay and Chesapeake Energy. A former high school English teacher, Stephen brings a love for language and cognitive learning theories to the design profession.

As time permits, Stephen enjoys sharing his thoughts at poetpainter.com.

As usual, this will also be a great opportunity to network and to reconnect with fellow usability professionals. Hope you can join us!

Hosted By Improving Enterprises
http://www.improvingenterprises.com/

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Dallas/Fort Worth Usability Professionals Association
*updated site: http://www.dfw-upa.org/

Topic: In Defense of Eye Candy
When: Tuesday, July 15, 2008
Where: Improving Enterprises
15950 Dallas Parkway Suite 500, Dallas, TX 75248
972.200.0028

Schedule
6:00 – 6:30 Socializing
6:30 – 6:45 Attendee introductions and chapter business
6:45 – 8:00 Presentation

RSVP
If you wish to attend, please send a mail to dfwupa@gmail.com.

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Official Website: http://www.dfw-upa.org/