Developing Customer-Focused Products
The Tools and Process You Need to Be Successful
Do you want your products to wow your customers? Then turn your products and services into customer experiences. Come hear Ron Hirson tell you how. Ron is passionate about user experience and he and his team focus on the customer in all of their product management and product development efforts. He will discuss how to structure your team and processes to ensure that you do the same. Customer Experience or User Experience is not just a user interface or the GUI on the website; it is everything from registering on a website to calling the IVR to receiving a bill, as well as everything in between. Ron will share how to take special care to ensure every interaction, or touch point, with the customer is meaningful and a positive experience. The end result will be building products and features customers love and continue to use. Ron has a background in enterprise, business and consumer products and will highlight examples across industries and product types.
Key Takeaways:
Presenter: Ron Hirson, Head of Products - Ether a Division of Ingenio
Ron Hirson is Head of Products for Ether ( http://www.ether.com ), a new division of Ingenio, a San Francisco-based company whose products combine the two most powerful communications vehicles, the Internet and the phone, to create business growth opportunities for its customers. He also holds the role of Director of User Interface and Program Management at Ingenio ( www.ingenio.com ). He is a usability expert with 10 years of user interface and software design experience, which he began as a management consultant at Price Waterhouse where he ran usability labs and implemented software for clients including Twentieth Century Fox, Universal Studios, Safeco and CSK Auto. During the dotcom days, Ron founded and managed The Digs Network, which was acquired by iDrive.com.
Added by rhirson on March 8, 2006