Developing Competitive Marketing Strategies August 9, 2009

Leave your competition looking like a deer in the headlights.
HOW YOU WILL BENEFIT

* How to quickly assess and focus resources on competitive market opportunities
* Explore ways to monitor, predict and respond to competitor moves
* How to develop a successful strategic marketing plan

YOU WILL LEARN

* What you need to know about competitive advantage
* The difference in strategy for market leaders, challengers and niche players
* Benchmarking your company
* Conducting cost-effective competitive research and intelligence
* Why strategies fail and what to do about it

Note: Attendees should have at minimum an understanding of marketing basics.
WHO SHOULD ATTEND

Product managers, directors, VPs of marketing and advertising professionals.

Official Website: http://www.focustraco.com/index.php/tm-training-schedule/details/217-108108