Design Power - Empathy, Vision, and Process for B2B Marketers April 18, 2007

Over the past ten years, design thinking has been increasingly recognized as a driving force in the creation of market value. This is especially true in consumer markets, where the success of companies like Apple, P&G, and Target has proven the depth of design's impact. These achievements are causing businesses to act differently, becoming more aware of and empathetic with their customers' needs, desires and emotions. This new found empathy born of design centered thinking allows businesses to rapidly identify opportunities, strategies, and solutions, but it also needs to go hand in hand with meaningful innovations and business processes.

Join us at this thought-provoking NorCal BMA International Marketing RoundTable on April 18th, where Bill Wurz, Senior Strategist at frog design, will discuss the ways that B2B marketers can drive value through design and innovation:
* What can B2B marketers learn from design and innovation methodologies to drive value in their markets?
* How can B2B marketers be better positioned to recognize trends and innovation opportunities?
* In which areas do B2B marketers need to innovate to meet the needs, desires, and emotions of business customers?

Speaker:
Bill Wurz is a Senior Strategist at frog design, one of the world's leading strategic-creative consultancies.
Bill brings 2 decades of experience in product development, design, and strategy. He has been particularly effective in mentoring clients on various aspects of innovation, from qualitative research to ideation to rapid prototyping. He has worked with leading design firms including IDEO, Jump Associates, & now frog design, heading up strategic design in transportation, consumer goods, electronics, software, financial services, & medical devices. He has several patents to his name and recently received an IDEA award for a project with Medtronics, a medical device manufacturer. Prior to his consulting career, Bill worked with Xerox on future office products.

Free to BMA members, $15.00 for Non-BMA members.

Official Website: http://norcalbma.org