Typography, graphic design and global visual culture find their home in this witty and intelligent film. The proliferation of a typeface feeds a larger conversation about the way type affects our lives. Helvetica is the most ubiquitous piece of graphic design in history, and as such has populated the world like a plague, either gracing or littering everything from Times Square to metropolitan transit directions to corporate identities to NASA spacecrafts to tax. Designed in Switzerland in 1957 as an industry sans serif font, it was embraced by the design community so vigorously that its very abundance has become the predominant complaint against it.
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Added by dwlt on September 14, 2009