David Anderman - Senior Director of Business Affairs, Lucasfilms Ltd. June 4, 2008

The Commonwealth Club Silicon Valley presents:

"Movie Marketing: Mashups from the Star Wars Sandbox"

David Anderman, Senior Director of Business Affairs, Lucasfilm Ltd.
Moderated by Martine Paris, Strategic Content Partnerships

Few films have had more impact on popular culture than Star Wars, and no film has generated as much ancillary income. How does a movie from thirty years ago stay relevant in the Web 2.0 era? Surprisingly, the secret lies in robot chickens. Join us for this movie marketing primer as we explore the art of engaging and echoing fans online.

Date: Wednesday, June 4th

Location: Cubberley Community Center Theatre, 4000 Middlefield Road, Palo Alto

Time: 6:30 p.m. Check-In, 7 p.m. Program

Cost: $10 members $15 non-members

For reservations visit www.commonwealthclub.org/sv or call 800-847-7730

Official Website: http://www.commonwealthclub.org/sv