Customer Relationship Management: CRM Strategic Roadmap June 5, 2010

Program Objectives:

By the end of the program, participants will be able to:

Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
Determine the uses and objectives of a CRM system
Recognize best practices in implementing a CRM strategy.
Use CRM for improving marketing, sales, customer service, and customer contact.

Official Website: http://www.meirc.com/programs/sales-and-marketing/801-customer-relationship-management-crm-strategic-roadmap.html