Crumbs Bake Shop Grand Opening September 17, 2007

The new Crumbs Bake Shop in Beverly Hills IS opening on Monday, according to the store’s West Coast PR person. But since it’ll be a “soft launch” the shop will open at 1pm instead of its usual 9am. Regular hours will be 9am-11pm Monday through Saturday and til 10pm on Sunday. That’s three hours longer than Sprinkles on the weekdays.

And for those of you who like the freebies, on Thursday Crumbs will be giving out complimentary cupcakes to its first 1,000 customers! So you better line up now. I kid. You might converge with the line down the street at Sprinkles.

Official Website: http://www.myspace.com/crumbsbakeshop