Crossover Labs - An Introduction to Cross-Platform Innovation September 21, 2009

Are you looking for new ways to manage and support innovation and commercially driven ideas generation into your business? Make sure you attend this event to find out more about the global success of Crossover Labs - meet some of the people who are evolving the creative businesses of the future, learn some of the secrets of success in the new digital media environment and find out how you can get involved.

Time and date: Monday 21st September 2009, 18.00-21.30 with networking at Midnight Bell post event.

Locations:
The Round Foundry Media Centre, Foundry Street Leeds
Networking: The Midnight Bell, 101 Water lane, Leeds

Previous lab participants Diarmid Scrimshaw (Warp Films, Sheffield) and David Eccles, (Numiko, Leeds), will introduce the Crossover Labs concept and talk about how it impacted their business. Crossover Labs' Mark Atkins, Frank Boyd and Heather Croall will then lead a short session to introduce the approach.

Who Should Attend?
Producers, senior creatives and business development professionals, from film, TV, games, mobile and interactive companies - people who are keen to explore the potential of cross-platform collaboration and gain a greater understanding of new business opportunities.

“Crossover was an intense, mind expanding experience. In addition to valuable collaborations that have resulted in an Emmy Award for the partners involved, Numiko has rewired its business based on the principles of Crossover – cross-disciplined working, user centred design and the iterative creative development process. As a direct result, our business has a more rigorous, commercially successful process of generating creative ideas that work, that are backed up with strong reason and evidence.” Dave Eccles, Managing Director, Numiko, digital agency

“Labs are a fantastic format for getting different creative minds to think, explore and collaborate on new ideas. The world of cross- platform content and distribution demands a range of skills from technical, creative, artistic and business contexts. Crossover is a perfect environment for talent to get together and really understand how creativity works in each others’ fields. I’ve found the Lab format the most effective and productive way of identifying and developing new ideas from cross-platform teams, and its a format we will be using more at Channel 4 as part of our cross- platform strategy.” Matt Locke, Commissioning Editor, Channel 4

Crossover is supported by Screen Yorkshire through the Business Investment Fund

Numbers for these events are limited, so make sure you click here to register.

Official Website: http://www.screenyorkshire.co.uk/events