Creating & Delivering Product Demos - San Jose, CA March 18, 2008

Product Demos - 1 Mouth, 2 Ears & 3 Helpful Tips

The key to a great product demo is your ability to address emotionally charged issues of your buyer. But how do you uncover these issues if you talk more than you listen?
3 Tips for High Impact Demos
1. There's a reason we were born with two ears and one mouth. Ask questions that foster casual relationship-building conversations and listen twice as much as you talk. The real issues are right under your nose if you pay close enough attention. Refrain from asking questions like, "what are your top business pains?" They rarely uncover the real motivation of your buyer.

2. Create a theme for each demo centered on your buyer's motivation and reinforce that theme throughout the demo. Example: "The capabilities of our product boil down to one thing - preventing fraudulent transactions that can tarnish your reputation."
3. Use features as proof points to exemplify a solution to a problem. There's no need to show every step required to get the end result if no one is asking.
Register for ZIGZAG Marketing's 1-day hands-on workshop and learn how to execute these tactics in a simple no-nonsense fashion. Your demos will be shorter and more meaningful and you'll close more deals.

What: Creating & Delivering Product Demos
Where: SAN JOSE, CA
When: MARCH 18
How Much: $795

REGISTER NOW
( http://www.zigzagmarketing.com/register_demos.asp )

2008 Course Catalog: http://www.zigzagmarketing.com/lit_request.asp

View our framework: http://zigzagmarketing.com/methodology.asp

Contact Brandice Thorn at (866) 797-3647 ext 1 or bthorn@zigzagmarketing.com for more information.

$795.

Official Website: http://www.zigzagmarketing.com/