Creating a Social Media Plan February 23, 2012

Creating a Social Media Plan

Presented by:
Jason Kocina
President of
Checkerboard Strategic Web Development
Publishing for Business

Social media plays a large role in content syndication, and it is growing faster than any promotional channel ever has. The social media platforms such as Facebook, Twitter, LinkedIn, and YouTube are becoming benchmarks in marketing efforts much like websites and email have in the past.

More important than the tactics and promotional channels that carry your messages is the strategy behind the messages themselves. When things get cloudy, we like to focus on the things that remain consistent. It comes down to what you do, who you serve and how you connect with them. It is important to define your messages, target market and goals.

Key takeaways:
• Setting goals for your social media campaign that reflect your company
• Establish which social media tools are right for you
• Rules of Engagement – the who, what, where and how of social media posting
• Content distribution tips and tricks
• How to measure your social media ROI in terms that make sense

You will learn:
• How to control your message consistency
• How to position yourself as the expert in your niche
• How to use technology to your advantage when pushing out your messages
• How you can control social media through positive messaging

Jason has been teaching businesses how to turn their Web sites into profit centers since 1995. Using his extensive experience in design and development as well as marketing, Jason specializes in bridging technology and business by connecting clients’ needs with technological possibilities. He can quickly review any scenario and determine how best to help a client. Soft spoken, caring and responsible, Jason easily connects with everyone. He is especially great at explaining ideas and concepts to non-technical people.

Official Website: http://www.eventbrite.com/org/806702665?s=2828025