Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. But who has time to create in-depth, well-researched strategies when there is so much "mission" work to do?
During this webinar, you'll learn how to find the middle ground - to create a quick and dirty marketing strategy. You'll learn the steps that you need to go through to create marketing strategies for your nonprofit organization as a whole or for a specific campaign or program. Even if you only spend a couple of hours drafting your strategy, you'll greatly increase the likelihood that your efforts will work. You'll also gain a better understanding for when "quick and dirty" isn't enough and you do need to embark on a more intensive planning process.
During the webinar, Kivi Leroux Miller will walk three participants through the process of creating a quick strategy.
Official Website: http://www.newstips.org
Added by Diana2008 on August 3, 2009