Conversion Optimisation with Google Analytics July 9, 2013

As online marketing becomes more competitive and costly, the role of conversion optimisation becomes ever more important for any business website. Whether its online sales or enquiries, phone calls, newsletter sign-ups or just getting more page views and time spent on your website, conversion optimisation is a strategy that will help to increase the number of site visitors achieving these goals. Google Analytics is a powerful tool that is central to this process and with many websites now using this data, you need to analyze and improve the performance of your website for a competitive advantage. Details of this event may be subject to change. Please visit http://cce.sydney.edu.au/course/coga for more information or to register.

Official Website: http://cce.sydney.edu.au/course/COGA