Convergence `09 May 11, 2009

Part of Vancouver Digital Week
http://www.vancouverdigitalweek.com

May 11: CONVERGENCE '09

http://www.cossettewest.com/convergence2009

(7:30 AM to 4 PM - at the Vancouver Convention and Exhibition Centre - 1055 Canada Place )

Brought to you by the People from Cossette West.

A gathering of digital-savvy marketing and communications thought-leaders from across North America sharing ideas on how to stay competitive in the ever-shifting digital landscape. This year we focus on digital branding through social media and why you should integrate it into your marketing strategy…starting now.

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KEYNOTE SPEAKER Obama's Unsung Hero

DAVID PLOUFFE, Campaign Manager, Obama for America

After winning the election on November 4, 2008, President Obama called Plouffe "the unsung hero of this campaign, who built the... best political campaign, I think, in the history of the United States of America." Credited with achieving one of the biggest upsets in American political history, his campaign generated a brand loyalty program with unprecedented success. Plouffe shares with the audience the election story and the process of developing a winning social media strategy that inspired millions to engage in the Obama campaign.