Content Marketing & Communications Leadership Forum - Boston August 2, 2012

SUMMARY:
PR Newswire, in cooperation with Business Development Institute, presents the Boston Content Marketing and Communications Leadership Forum, a gathering of senior marketing and communications executives from leading brands and agencies.

This half-day conference will feature case studies and insightful examples of how organizations effectively connect with customers, prospects, partners, and members of the media through a 360-degree approach to content marketing.

Join thought leaders from today's top companies as we discuss:
- Ways in which communicators are engaging their key audiences through social media
- The key fundamentals of an agile approach to communications
- How brands are effectively using content strategy and content marketing to attract and retain customers and prospects
- Best practices for curating and distributing content via multiple channels
- How organizations are measuring their content marketing and communications strategy

SPEAKERS: Jennifer Dowd, Marketing Manager, Global Retail Marketing Department, MFS Investment Management; Ari Herzog, Digital Media Strategist & President, Social Media Club Boston; Michael Morrison, Sr. Public Affairs Officer/Social Media Specialist, Massachusetts General Hospital; Michael Pranikoff, Global Director, Emerging Media, PR Newswire Association LLC

SPONSORS:
PR Newswire; PRSA – Boston; SEMPO; Social Media Club Boston; Social Media Today

ATTENDEE PROFILE:
75-100 marketing and communications professionals from major brands and agencies

REGISTRATION FEE:
$50.00

SPEAKING/SPONSORSHIP OPPORTUNITIES:
For speaking and sponsorship information, including pricing, please click here or contact Steve Etzler at 212.765.8045 or setzler@bdionline.com.

VISIT BDI’S WEBSITE:
www.bdionline.com

EVENT WEBSITE:
www.bdionline.com/cmcforum0812.html

FOLLOW BDI:
www.twitter.com/bdionline

WHEN:
Thursday, August 2, 2012
8:30 AM - 11:30 AM EST

WHERE:
Boston Common Hotel & Conference Center
40 Trinity Place (Corner of Stuart St)
Robert Perry Room (#303)
Boston, Massachusetts 02116

Official Website: http://www.bdionline.com/cmcforum0812.html