Conjoint Analysis and Discrete Choice Modeling: Introducation, Comparison, and Evolution January 28, 2008
60 Batterymarch Street, Second Floor
Boston, Massachusetts
Boston, Massachusetts
Market driven organizations focus on the buyer when making their crucial strategic decisions. But what tools can we use to understand the buyer's complex decision process and translate this knowledge into actionable information?
Official Website: http://www.marketingpower.com/aevent_event176852.php
Added by mBLAST on October 30, 2007