Communications Strategy Workshop May 6, 2010

How can the role of internal communications catalyze performance in times of change? How can executives partner with their marketing, HR and corporate communicators to help employees live their new brand or marketplace promises?

Come learn how to solve these and other organizational challenges through a unique methodology and multi-disciplinary approach.
In this engaging half-day workshop you will learn how to:

- Facilitate an audience-centric brand development or communication strategy process
- Create the most effective company stories, brand statements and mantras to enable a clear focus for employees
- Design communications processes and structures that enable rapid responses to external dynamics
- Benefit from templates that help ensure your messages are relevant by focusing on audience concerns in times of major change

The session will be led by Gordon Rudow, Communication Strategist and CEO of Bonfire Communications. Gordon is a recognized expert on organizational communications and strategy implementation. He is a passionate keynote speaker, workshop leader and consultant with deep experience in internal communications, branding, employee engagement and organizational change.

During the past 15 years, a wide range of global companies have turned to Gordon and Bonfire to build strategic campaigns that implement critical business initiatives and impact organizational behaviors and cultures. Our workshop participants will learn from his relevant stories and experiences with companies including Del Monte Foods, Gap Inc., Genentech, Life Technologies, McKesson, Oracle, Salesforce.com, Starbucks, Sun Microsystems and SunPower.

A special THANK YOU to our sponsor and gracious host eBay - www.ebayinc.com

Official Website: http://sv.iabc.com/