Communicating with Social Media in a Crisis October 7, 2009

As a part of the Puerto Rico Association of Public Relations Professionals (Asociación de Relacionistas Profesionales de Puerto Rico, or ARPPR in Spanish) XXIth Annual Convention, Kami Watson Huyse, APR, will present the following workshop:

Companies and organizations are faced with an unprecedented expectation to provide instant communication during a crisis. Already short news cycles are further impacted by the rise of online social networks where eyewitnesses and those affected communicate their perceptions in real time. Companies that can co-opt some of these same tools and techniques during a crisis will be positioned to be in the forefront of information about their company and brand.

Official Website: http://ww.relacionistas.com