Communicating in Multicultural Britain September 2, 2008

'The UK’s demographics are changing fast. Good communicators and business leaders need to understand and acknowledge the business case for engaging with ethnic communities. The one size fits all approach is no longer enough to ensure your brand’s messages are being heard by everybody.’

This is a must attend seminar for all public relations, marketing and advertising professionals. It will also be of benefit to business leaders seeking practical knowledge about how they can engage with ethnic communities in order to build awareness of their brand.

What you can expect at the seminar:

* Understand the business case for multicultural communication

* We’ll reveal valuable information about the research that’s available to help plan successful marketing and communications campaigns

* Important insight into the consumer lifestyle of ethnic communities

* Listen and learn from industry leaders who have successfully engaged with ethnic communities

* Hear directly from Asian, Polish and African Caribbean media representatives who will advise you on how to pitch to them

* Discover how a diverse team can add to your bottom line and enhance your pitches to potential clients

* You will leave with practical tools that will enhance campaigns and will raise awareness of a brand to new ethnic audiences

http://www.eventbrite.com/event/110163502/Tickets/94321662

Official Website: http://www.eventbrite.com/event/110163502/Tickets/94321662