Commonwealth Club Silicon Valley Presents: Guy Kawasaki, VC, Blogger & Author of "Enchantment" March 21, 2011

Marketing these days is strategic, holistic and involves a whole lot of genuine social media engagement. Guy Kawasaki, a venture capitalist, is famous for helping to birth Apple product evangelism and for his legendary marketing methods. Kawasaki explains how to develop the highest level of relations with customers, employees, and colleagues by affecting their hearts, minds, and actions. His message is that the goal is not to get your own way but to bring about voluntary, enduring, and delightful change. Can Guy’s methods help you enchant your boss and change the world? Let’s find out.

Official Website: https://tickets.commonwealthclub.org/open.asp?show=2149