Club of Amsterdam; Future of Services February 17, 2011

We see more and more examples of services as part of products. Thinking on services is hot. From service design to design thinking, taking a service as a central element in possible success of a product is adopted by many. But what is the next stage in this development. Will services become the dictators of our life. Will services shape our products?

An important development is the rise of service ecosystems. Services as the glue and fuel of connected touch points. Example of this evolution is the way our travelling in public transport transforms from a fare based experience into a subscription based experience. The virtual credit on the OVchipcard (Dutch public transport card) results in different kind of service, behavior and product experience.

These kinds of shifts will happen in all areas. The way we move to a service dominate economy will influence the way we consume, we behave and the way products and services itself will be shaped. In this session we look at these developments from different angles.

Official Website: http://www.clubofamsterdam.com/event.asp?contentid=833