ClickZ Specifics: Email Marketing October 1, 2007

E–Mail. The Web's dominant application remains an integral component of any interactive marketer's toolbox.

Just because it's been around almost as long as the Web has doesn't mean e-mail marketing isn't morphing. E-mail's potential, tools, techniques, and best practices are rapidly evolving.

We've designed this intensive conference to inspire creativity and persuasiveness when crafting messages, and provide you with the knowledge you need to measure the success of your campaign and gauge its ROI. We'll help you to grow, manage, and segment lists, and how to get messages past filters and blocklists, and into recipients' inboxes. An intensive E-mail Bootcamp session will quickly get newbies up-to-speed.

Official Website: http://www.clickzevents.com/email/fall07/