Claim your Niche! A workshop with Janet Schieferdecker of Quantum Growth September 19, 2009

Claim your Niche is a market-positioning workshop aimed at service professionals such as trainers, consultants, lawyers, holistic health providers, coaches, and NLP Practitioners.

Why claim my niche?
Your core marketing message--your “niche”, underpins your entire business concept and therefore all your marketing material. A clear and articulated position is an essential prerequisite for creating your tag line, your “audio logo” (an effective version of an elevator speech) and all your marketing collateral.

How do I find my niche?
Positioning is the single most important marketing concept to master. The Claim Your Niche i2-day market positioning workshop will take you through the steps and provide you with the support necessary to define your market niche.

How does niche marketing differ for service professionals?
As a professional service provider, your business is you. You must express your sense of mission and purpose to sustain the effort needed to grow the business. After all you have to deliver this service, so your definition of what you do needs to reflect your passions so that the “right” kind of clients are attracted to working with you.

You can clarify this now with the Claim your Niche Workshop!

DATE: Saturday-Sunday, September 19-20. 10 am to 6pm.

FEE: $395. If you register and pay in full before September 15, 2009 you will receive a 15% discount (pay only $335). This event is sponsored by NLP Marin, you can register at their website or at
http://quantumgrowth.biz/claim-your-niche-registration-page/

The work is intensive and you will be asked to not only work on your own business but also to act as a resource and brainstorming partner for other participants, so please manage your food, sleep and physical energy to be able to participate fully.

At the Claim Your Nice Workshop you will:
• Define your unique offering, and pare down this concept to a single simple statement to guide your decision making.
• Dive deep into your unconscious to identify your particular uniqueness – the real reason people should buy from you, the thing you do that makes you different from your competition.
• Brainstorm with others to design your service offering: share your ideas get feedback so you will be able to articulate your offering fluently.
• Target your ideal client, their main problem and the “ultimate outcome” or solution that you provide. Then put these together in an “audio logo” a way of speaking about your business that answers the question “what do you do?” in a way that grabs prospects’ attention.
• Identify and step through beliefs that may be limiting you from growing your business: Begin to doubt those hard and fast mindsets that may be getting in your way and explore mindsets that are more expansive and will get you where you really want to go.

And leave with:
• Increased clarity about your position (niche) and how it relates to your personal sense of purpose. • A solid sense of your USP (Unique Selling Proposition).
• A developed personal brand – your business identity.
• An audio logo. A way of transmitting your core marketing message in a way that attracts interest and feels sincere to you.
• Solid information and ideas about the specific steps necessary to grow your business. We will introduce to you many of the concepts covered in depth in the Foundations of Business Growth group coaching program. The concepts are easy, it’s the implementation that takes time.
• Knowledge not only about what hidden beliefs may be stopping you from being as successful as you would like to be but also patterns to be able to shift your mindset to a positive and productive state. You will have practiced several change patterns and be able to repeat them at home whenever you feel stuck and need to change your state.

Coffee, tea and water will be provided. We will break for an hour and a half lunch on both days. There are many restaurants nearby.

For more information about Quantum Growth Business and Personal development consulting and Janet Schieferdecker check out our website at: www.quantumgrowth.biz