CICAMA April Program - Business Intelligence: The Right Information for the Right Business Decisions April 20, 2006

If you think you know your industry or competitors, at best you?re only half-right, says Seena Sharp, of Sharp Market Intelligence. The volume and velocity of change in every industry makes it virtually impossible to know and accept current realities, to identify external factors that pose a threat, and to unlearn what?s no longer true.

Great decisions based on faulty information cost time as money as well as competitive advantage. The good news is that most every executive is operating in the same flawed environment. Consequently, knowing what information is the most useful, and where to find it will give you the edge. Come to this provocative, fast-paced presentation to learn more!

The public and media are invited to join California Inland Counties of the American Marketing Association (CICAMA) chapter for our monthly program on Thursday, April 20th from 11:30 a.m. to 1:30 p.m. at the Victoria Club in Riverside, California.

WHAT: ?Business Intelligence: The Right Information for the Right Business Decisions?

WHEN: Thursday, April 20th, 2006
11:30 a.m. ? 1:30 p.m.
Networking from 11:30?11:55 a.m.
Lunch and Presentation from 12:00 p.m. ? 1:30 p.m.

WHERE: Victoria Club at 2521 Arroyo Drive, Riverside
Cost is $20 members; $35 non-members (price includes lunch)

HOW: To RSVP to this event, please call (951) 274-7414 or email cicama@marketingpower.com. Please indicate your lunch preference: either a luncheon salad or deli sandwich. A 24-hour notice is required for cancellations.

ABOUT THE SPEAKER: Seena Sharp?s reputation and passion for her profession have earned her mention in the trade and business press, including Peter Drucker?s Leader to Leader newsletter, Bloomberg Business, The Los Angeles Times, Nation?s Business, Inc, Marketing News, and more. She?s also been quoted in books ?Competitive Intelligence by Larry Kahaner, and others. Seena Sharp earned a Masters Degree from New York University and enjoyed a successful corporate career in New York City prior to launching Sharp Market Intelligence in 1979 in Los Angeles. For more information go to www.sharpmarket.com.

CICAMA (California Inland Counties American Marketing Association) hosts monthly meetings with guest speakers who provide marketing related topics for continuing education in the areas of promotions, publicity, advertising and marketing. CICAMA is the only business organization that exclusively caters to marketing professionals in the Inland Empire and eastern Los Angeles County. For more information visit: cicama.marketingpower.com or cicamablog.com.

Official Website: http://cicama.marketingpower.com