906.5 Divisadero Street At McAllister
San Francisco, California

“Chroma Key” is the imagination of two BUS Resident Artists, ESL and Anson
Cyr. On Friday, August 10th, Big Umbrella invites you to an art opening
where you will leave your surroundings behind and enter a new environment
of wonderment, danger and surprise. Technology has changed the way art is
both created and perceived. We are bombarded by thousands of images every
minute we are awake – through TV, advertisements, movies, youtube, video
games and more – and as such we are the most image savvy, the most
sophisticated and the most visually spoiled in history.
 
Chroma Key, a special effects technique often known as blue or green
screen, is our way to take ordinary people and place them in exotic,
fantastical or dangerous worlds.  Ultra-saturated, highly luminescent blues
and greens are used in Chroma Key because these hues are the *furthest* from
natural human skin tones as one can get.
 
As film, news-casting, and video game industries use Chroma Key to create
special effects, our artists at Big Umbrella use their own imagination to
create new worlds non-existent in nature. The artwork you will see explores
this tension between traditional art and today’s tech world. *On the one
hand *new technology has widened the palettes and imagery we use and
strengthened our ability to test, layer, and manipulate our technique. *On
the other hand* the intricate line work and color palettes featured in
“Chroma Key” rival the tech world and cannot be translated or appreciated
on a two-dimensional screen. So unglue yourself from your computers, and
join us for some truly epic special effects created by hand.

Official Website: http://bigumbrellastudios.com/2012/chroma-key-opening-august-10-2012/

Added by Big Umbrella Studios on August 4, 2012