CHISIG: August de los Reyes : Emotional Design and a Vision for Microsoft Surface September 23, 2008

Map: http://tinyurl.com/6z2jwh

*Catering*
Food and drinks provided.
Thanks to Shane Morris and Microsoft for sponsoring the event.

*Entry*
Gold coin donation.

*Presenter*
August de los Reyes
User Experience Director for Microsoft Surface
http://www.microsoft.com/design/People/Detail.aspx?key=august

August de los Reyes joined Microsoft Surface Computing (http://www.microsoft.com/surface/) in December 2007. In his role as principal experience architect, de los Reyes is responsible for mapping out the strategic design, industrial design and design vision that users will experience with Surface. What interests de los Reyes the most about Surface is the fact that the innovation behind the technology is intuitive to anyone. That innovation, and the fact that Microsoft Corp. has the backing and the resources to bring surface computing to life, is a combination he finds exciting.

de los Reyes has worked at Microsoft for more than five years. Before working for Surface, he worked as a brand design lead for MSN and a user experience manager for MSN Search, and was a creative director for the Hardware Innovation Group within the Windows Hardware and Emerging Markets Group.

Before joining Microsoft, de los Reyes worked at Philips Design in the Netherlands, as well as Eastman Kodak Co. and iCast. He is a board member of the Cambridge Institute of Design in Cambridge, Mass., was a visiting associate at the Oxford Internet Institute at the University of Oxford from 2007 to 2008, and is a Ph.D. candidate in industrial design from the Technische Universiteit Delft in the Netherlands. de los Reyes holds a master of design studies from the Harvard University Graduate School of Design and a bachelor of arts in design and literature from Bennington College in Vermont.

*Presentation details*
A new inflection point in human-computer interaction is upon us. Along with other technologies, Microsoft Surface marks a departure from graphical user interface or GUI into the world of Natural User Interface or NUI. This talk begins with discussion of emotional design and its importance in the future of society. The lens shifts to how one design team is thinking about designing for a new era in which emotional intent and intuitive interaction are the imperative. Using theoretical models drawn from a mix of history, science, philosophy, and even video game design, this presentation reveals principles behind experience design for Microsoft Surface and beyond.

Look forward to seeing you there.

Kind regards,
Victorian CHISIG Reps.

Official Website: http://chisig.org/